Final COUNTY MARKET

Students will be completing a County Market Report where you will explore how to take a product UBER transport service into a foreign country SENEGAL and develop a marketing plan for that product in the target country.

Final Individual Papers:
Final individual papers must be 9 to 10 pages, typed in APA format and posted to Blackboard by the due date. The 9 – 10 pages is not counting your cover page, any appendices, or reference sheet.
Format:

Executive Summary
Environmental Review
- a.Economic Environment
- b.Cultural Environment
- c.Political and Regulatory Environment
- 3.Buyers and Competitors

a.Buyer Behavior
b.Local and Global Competitors
3.Global Participation Strategy
- a.Global Market Participation
- b.Global Market Entry Options/Evaluation
- 4.Marketing Strategy
a.Product/Service Strategy
b.Pricing Strategy
c.Distribution Strategy
d.Promotion Strategy
5.Sources

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