Planning For Success: Value & The Modern Marketing Mix.
- Identify a brand with which you are familiar (put the name of the brand in the subject line of your main post). In your main post, describe the marketing mix for that brand (in terms of the traditional 4P’s).
- Describe the value proposition for that brand.
- Does the brand have different value propositions for different target markets?
- What is the value of that brand? Who determines this? See https://www.ama.org/AboutAMA/Pages/Definition-of-Marketing.aspx https://go-gale-com.ezproxy.umuc.edu/ps/i.do?id=GALE%7CCX1552100212&v=2.1&u=umd_umuc&it=r&p=GVRL&sw=w&asid=dd688235d15db69c334c81db9011a174
