elp Marketing homework help.
- Choose one public corporation,( American Eagle is the company that I have chosen) in an industry with which you are familiar. Research the company on its own website, the public filings on the Securities and Exchange Commission EDGAR database, the University’s online databases, the Nexis Uni database, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.
Requirements
Write a four- to six-page paper in which you do the following:- Assess how globalization and technology changes have impacted the corporation you researched.
- Apply the industrial organization model and the resource-based model to determine how your corporation could earn above-average returns.
- Assess how the vision statement and mission statement of the corporation influence its overall success.
- Evaluate how each category of stakeholder impacts the overall success of this corporation.
- locate at least three quality references. Note: Wikipedia and similar Websites do not quality as academic resources.
- Use the Assignment 1 Template [DOCX] to ensure that your assignment meets the above requirements.
Your assignment must follow these formatting requirements: - Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow SWS or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
- The specific course learning outcome associated with this assignment is the following:
- Determine the impact of globalization and technology changes, strategic models, vision and mission statements, and stakeholders on a corporation’s success.
- Grading for this assignment will be based on answer quality, logic and organization of the paper, and language and writing skills, using the scoring rubric.
It is important that you follow the template 100% if you cannot follow this 100%do not accept this assignment or I will be your worse nightmare.
