Marketing homework help

Marketing homework help.

I have attached requirements for the assignment and also I have attached my work up until now. Below you can find a proposed structure

Background (tv showss social media following, twitter, youtube)
1. Target audience
  1. Her effect on different target audience
  2. Lifestyle and perfect life
2. Consumer segmentation (main bases of segmentation)
  1. Demographics
  2. Psychographics
  3. Behavioral
Soft power, virals, selling power of products
1. Snapchat
2. Life as a business
3. Rise and shine
4. Lip filler
Kylie lip kit & Kylie cosmetics
(halo effect)
(brand element choice criteria)
(create culminate model)
(brand personality and brand identity)
(the brand system)
(perimeters of brand extensions)
(consumer behavior find on slides)
Marketing
Buzz
Scarcity
collaborations
Kylie skin (line extension)
Effectiveness of her branding
1. Valuation
  1. Actually purchased for 600M
2. Brand equity

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