Term Project Description
You or your organization is planning to create and launch a new product. Create a promotions and advertising campaign to appeal to your target market. Use the rubric attached as a guide to accurately completing this assignment.
Your project should be at least 6 pages long and must include the following elements.
- Situation analysis
- An advertising/creative brief
- Objectives of the campaign
- Description of your product or service
- Target market description
- Positioning statement
- Advertising appeal and rationale for your choice
- Media strategy, Ad placement, and rationale
- Ad schedule
- Evaluation & Control
