Week, TCOs, and Topics | Readings and Class Preparation | Activities and Assignments |
Week 1 TCOs A, B, CThe Beginning |
Chapter 1: Starting the Process Chapter 2: Getting Your Plan Started Chapter 22: Time-Saving Tips |
Assignment:
|
Week 2 TCO CThe Problem and Answer |
Chapter 2: Getting Your Plan Started Chapter 3: Making Your Plan Compelling Chapter 5: Company Description |
Assignment:
|
Week 3 TCO CIndustry Analysis |
Chapter 6: Industry Analysis & Trends Chapter 8: The Competition Chapter 9: Strategic Position & Risk Assessment |
Assignment:
|
Week 4 TCOs B, FThe Marketing Plan |
Chapter 7: Target Market Chapter 10: Marketing Plan & Sales Strategy Chapter 14: Social Responsibility & Sustainability |
Assignment:
|
Week 5 TCOs E, G, JThe Operations Plan |
Chapter 11: OperationsChapter 12: Technology Plan Chapter 13: Management & Organization |
Assignment:
|
Week 6 TCOs H, I, JThe Financial Plan |
Chapter 16: The Financials Chapter 19: Looking for Money |
|
Week 7 TCOs A, DThe Pitch |
Chapter 4: The Executive Summary Chapter 15: Development, Milestones & Exit Plan Chapter 17: The Plan’s Appendix Chapter 18: Preparing, Presenting & Sending Out Your Plan |
Assignment:
|
Week 8 All TCOs/TopicsThe Finish |
None | Assignment:
|