Operations Management homework help. Strategies for New-Product Introduction
Instructions:
There are three approaches to developing new products: market pull, technology push and interfunctional.
- Please pick one approach and provide a specific example (product) that the approach was applied.
- Did this approach give a competitive advantage?
Please include citations from the textbook or a scholarly article; MLA required.
Defination for 3 approaches:
Market Pull: “Make what we can sell”
- Organize resources to fulfill customer demand
- Food industry
Technology Push: “Sell what we can make”
- Develop superior technologies and products
- Electronics
Interfunctional View: most difficult
- Cross-functional design team – marketing, engineering, operations, finance
- Challenge to gain cooperation of all functions
- Consider existing and new markets
1 page
