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Public Service Announcements

Public Service Announcements Presentation  You are a volunteer at a non-profit organization that discourage texting and driving. This organization is thinking about using a celebrity to appear in their public service announcements.    Prepare a 5-7 slides PowerPoint presentation with speaker’s notes addressing the following:    

·        How does celebrity endorsement work as a form of marketing communication?    

·        What are some disadvantages in using celebrity endorsement?    

·        What should this non-profit organization watch for when selecting a celebrity?    

·        Is this form of advertising effective in altering the behavior of people your age?    

Be sure to include a reference slide at the end of your presentation.

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