Assignment S.
This application assignment requires you to share a newsworthy story OR a workplace experience that demonstrates how one course concept from Module 1 has been used in practice. The concept that you select may come from the readings, audio lectures, and/or required videos.
News Story Option (if chosen):
- News story must be from a credible source within the last 4 years with appropriate citation.
- Context must be provided on why the story is immediately relevant to the topics being covered.
- Responses which are purely opinion and anecdotal are not considered to be substantive in nature.
- Two external sources to support information required In addition to the news story from a credible source.
- Original news story from an external source plus two additional external sources required.
- Assigned textbook chapters from the course do not count as external sources.
Workplace Experience Option (if chosen):
- DO NOT SHARE CONFIDENTIAL OR PROPRIETARY INFORMATION with the class If you decide to introduce a workplace scenario that you have dealt with or are dealing with at present.
- Use discretion when sharing work-related information. Use aliases instead of real names to maintain privacy.
- Two external sources required to support your information in addition to workplace experience.
- Workplace experience plus two external sources required.
- Assigned textbook chapters from the course do not count as external sources.
Assignment Structure:
- The title of application assignment and first sentence of assignment must indicate courseconcept from Module 1.
- First part of application assignment must provide only a brief summary of your news story/workplace experience to frame your discussion so that what you are discussing is clear but is not the majority of the post.
- Remainder of application assignment and the primary focus of it is not describing your news story/workplace experience in great detail but rather meeting the relevant criteria outlined in the application assignment rubric using your news story/workplace experience as the context.
Application Assignment Submission:
Submit your application assignment as a Microsoft Word file via the submission box that says “Add submission”.
Turnitin Requirements:
- For each application assignment, your similarity score must meet a threshold of no more than 20%.
- Assignments with greater than 20% similarity must be revised and resubmitted to Turnitin until the 20% threshold is achieved.
- For resubmissions, it may take up to 24 hours for a new similarity score.
- Assignments with more than 20% threshold will be not accepted.
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HMM1-FunctionsofMarketing.pdf
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Module1AL-L1Script.pdf
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Module1AL-L2Script.pdf
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Module1AL-L3Script.pdf
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